The phrase denotes stores, primarily on-line, that share similarities with the fast-fashion retailer Nasty Gal. These institutions usually characteristic stylish, reasonably priced clothes aimed toward a younger, fashion-conscious demographic. For example, retailers with a concentrate on edgy, modern designs and aggressive advertising methods may very well be described by this phrase.
The importance of figuring out these various sources stems from a number of elements. It permits shoppers to broaden their buying choices, uncover various kinds, and probably discover higher pricing or improved customer support. Traditionally, understanding the panorama of comparable retailers has been helpful in adapting to altering trend developments and market calls for.
