The inquiry facilities on whether or not a big residence enchancment retailer adjusts its costs to align with these supplied by a serious on-line market. Particularly, it investigates if a buyer can current a lower cost discovered on Amazon.com for a product additionally offered at The Residence Depot and obtain the identical worth on the brick-and-mortar retailer or on-line platform of The Residence Depot. This follow, often called worth matching, goals to offer clients with aggressive pricing no matter the place they select to buy.
Value matching, when supplied, advantages customers by eliminating the necessity to store round extensively for the most effective offers. It additionally permits retailers to retain clients who may in any other case be tempted to buy from rivals providing decrease costs. Traditionally, worth matching insurance policies have advanced as a response to elevated competitors from on-line retailers and a want to take care of market share. Its existence permits customers the potential of rapid gratification versus the delayed gratification of ready for a web-based cargo, probably incentivizing a brick and mortar buy on the matching worth.